A Seminar on Healthcare Marketing and Leveraging Social media for marketing -05th August 2017, Saturday

TwinTech Academy

Business Management Solutions Pvt Ltd (Regd.) www.chennaitwintech.com

One Day Seminar On

Healthcare Marketing and Leveraging Social media for marketing

05^th August 2017, Saturday  | 09:30 AM to 05:30 PM

Venue :

Indian Society for Training & Development (ISTD)

Chateau D´Ampa, IVth Floor, No. 37, Nelson Manickam Road,

Chennai 600029, Tamil Nadu (Land Mark : Behind Skywalk)

MARKETING FOR HEALTH CARE

Marketing is vital for any organization. However, its key position is often overlooked. With increasing competition and awareness it is imperative that health care providers be aware of the need for marketing and its application in their organization. The growth of the internet and social media platforms has provided an excellent opportunity to leverage this digital media for marketing. This workshop is designed to give you an over view of marketing and the use of social media to drive marketing efforts.

  

Who should attend the Seminar?

Ø Customer service representatives,

Ø   Marketing personnel

Ø Hospital Administrators

Ø Doctors heading hospitals

Ø Small pharmacy owners

Course Content:-

Ø  What is healthcare marketing?  

Ø  Why the need for healthcare marketing?

Ø    Understanding Customer Needs

Ø    Growth in the health care segment

Ø   How to develop a good marketing proposition 

Ø  The need for value creation  

Ø   The service value delivery chain

Ø    The social media revolution

Ø  The tools available for marketing through social media

Ø  Effective communication through social media

Ø  How to manage the unmediated content

Registration Fee: Rs 4000 /- and The DD to be in favour of TwinTech Academy Business Management Solutions Pvt Ltd, Chennai.

Registration fee Includes Refreshments, Lunch, and Reference Material.

For details and Registrations

Mr A.Mahalingam, Organizing Secretary: Mobile No : 97104 85295

E – Mail : mahali@mahali.in / web : www.chennaitwintech.com

One Day Seminar On Competency Mapping - Sunday, 18th June 2017 | 09:30 AM to 05:30 PM

TwinTech Academy

Business Management Solutions Pvt Ltd (Regd.) www.chennaitwintech.com

One Day Seminar On Competency Mapping

Sunday, 18^th June 2017 | 09:30 AM to 05:30 PM

Venue :

Indian Society for Training & Development (ISTD)

Chateau D´Ampa, IVth Floor, No. 37, Nelson Manickam Road,

Chennai 600029, Tamil Nadu (Land Mark : Behind Skywalk)

Competency mapping is the process of identification of the competencies required to perform successfully a given job or role or a set of tasks at a given point of time.

Competencies include the collection of success factors necessary for achieving important results in a specific job or work role in a particular organization.

Success factors are combinations of knowledge, skills, and attributes that are described in terms of specific behaviours, and are demonstrated by superior performers in those jobs or work roles.

Attributes include: personal characteristics, traits, motives, values or ways of thinking that impact an individual's behaviour. Competency must lead to effective performance.

Covering Topics:

Introduction to Competency, Steps in Competency Mapping, Classification of Competencies, Competency Iceberg Model, Performance Aspects, Preparation of Competency Dictionary, Develop a Competency Map, Measurement of Competency, Deriving Required Competency Proficiency Level, Using BARS for Competency Maps, Performance and Competence Management as a Concept, Advantages of Competency Mapping.

Targeted Participants:

Human resource professionals working in performance management areas, learning and development department. Any professional who is working on a cross functional team to design and implement performance review systems in their organization.

Registration: Includes Refreshments, Lunch, and Reference Material.

Registration Fee: Rs 4000/-

The DD to be in favour of TwinTech Academy Business Management Solutions Pvt Ltd

                               For details and Registrations

Mr A.Mahalingam, Organizing Secretary: Mobile No: 97104 85295

E – Mail : mahali@mahali.in / web : www.chennaitwintech.com